Effective June 1, 2010, Swarovski® has annoucned that they will be going through a “branding optimization”.  As such, “CRYSTALLIZED™ – Swarovski Elements” will now become “SWAROVSKI ELEMENTS”.  This branding optimization will better reflect Swarovski® components as the premium brand for loose crystals in the marketplace with a stronger emphasis on the Swarovski® brand.

Now, we know what you are thinking….what a pain in the butt to have to change all the verbage on your marketing materials or website.  And we agree.  But, we also think this is absolutly the right move for Swarovski® to make.  “SWAROVSKI ELEMENTS” is a much easier and simpler way to convey the high quality products they make.  We always thought ”CRYSTALLIZED™ – Swarovski Elements” was a bit of a mouthfull! 

So, here is what the new brand logo looks like:

FOR BRANDING PARTNERS: MADE WITH SWAROVSKI ELEMENTS

Here is what the new branded tag looks like (for branded partners with Swarovski®):

For all you designers out there who are already a branded partner with Swarovski®, Swarovski® will be (or already have) contacting you about the change and what means for you.  For those designers who use exclusivley Swarovski elements in their designs, we encourage you to become a branded partner with Swarovski®.  With SWAROVSKI ELEMENTS, you will benefit from the power of the umbrella brand of Swarovski® – a trademark with unmatched international reputation.  This strong link to the Swarovski® brand allows you to better reach your customers more frequently and approach other customers who are familiar with the high quality of the brand. 

Designers of shoes, handbags, clothing, jewelry, belts, home decor etc…. have all applied to become a branding partner with Swarovski®.   

You can find more information on becoming a branding partner on our website: Learn How to Become a SWAROVSKI ELEMENTS Branded Partner

If you are interested in becoming a branding partner, please email Alisa Mandel Nogen at alisa@harmanbeads.com.

FOR CREATE-YOUR-STYLE PARTNERS: 

CREATE-YOUR-STYLE WITH SWAROVSKI ELEMENTS

Here is what the new brand logo looks like (for CREATE-YOUR-STYLE partners with Swarovski®):

Create Your Style™ with SWAROVSKI ELEMENTS is a program designed by Swarovski to identify and support bead stores, resellers and websites that promote the SWAROVSKI ELEMENTS product.   As a CREATE YOUR STYLE (CYS) partner, you will have the approval to use the CYS logo.  Prior approval by Swarovski® is required to using the logo.

As a CREATE YOUR STYLE partner, you will received monthly communications from Swarovski® specifically for the CYS customer, including inspirational mailing, events, news etc…

You can find more information on becoming a CREATE-YOUR-STYLE partner on our website: Learn How to Become a CREATE-YOUR-STYLE Reseller

If you are interested in becoming a branding partner, please email Alisa Mandel Nogen at alisa@harmanbeads.com.